Bustop Bistro Launch Event Campaign

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What we did

Event Photography

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Awareness Ads

Social Media marketing

The Brief

Bustop Bistro is a new fast food and event place in its initial business stage. The fast-food was about to open its first official space in Lekki, Lagos Nigeria. Thus, they contracted us to create awareness and attract people to eat at their new fast food location. We were also expected to make sure people attended the launching event using digital marketing means.

Our Strategy

We ran an events campaign using delicious meal combo imagery. The events campaign was targeted at people in the locale (Lekki and its environment) and within 45 kilometer radius from Bustop Bistro fast food. The campaign ran for 46hours on Facebook, and generated the following:

We Designed Flyers!

 We produced attractive flyer designs for print, banner designs for the ads as well as menu designs for display screens.

Ad campaign

Instagram

Facebook

The banners were promoted on the Facebook and Instagram pages of Bustop Bistro

Impressions

Insights

Who found ad relevant

Uniques

Interested in attending next event

Ads ran for 46 hours

New followers

Who liked the brand

At the end of the campaign, we had run a single digital marketing events campaign that created awareness about the Bustop Bistro. The campaign also reached over 109,280 people and prompted 373 people to show interest in the event. 

Also, the turnout at the official launch was tremendous. We had hundreds of people visit Bustop Bistro’s location to dine. 

Successful Campaign, Great wins for all!

Event pictures