What we did
Social Media marketing
Bustop Bistro is a new fast food and event place in its initial business stage. The fast-food was about to open its first official space in Lekki, Lagos Nigeria. Thus, they contracted us to create awareness and attract people to eat at their new fast food location. We were also expected to make sure people attended the launching event using digital marketing means.
We ran an events campaign using delicious meal combo imagery. The events campaign was targeted at people in the locale (Lekki and its environment) and within 45 kilometer radius from Bustop Bistro fast food. The campaign ran for 46hours on Facebook, and generated the following:
The banners were promoted on the Facebook and Instagram pages of Bustop Bistro
Who found ad relevant
Interested in attending next event
Ads ran for 46 hours
Who liked the brand
At the end of the campaign, we had run a single digital marketing events campaign that created awareness about the Bustop Bistro. The campaign also reached over 109,280 people and prompted 373 people to show interest in the event.
Also, the turnout at the official launch was tremendous. We had hundreds of people visit Bustop Bistro’s location to dine.
Successful Campaign, Great wins for all!