How to increase hotel bookings in 2019

HOW YOUR HOTEL BOOKINGS CAN INCREASE WITH VIDEO MARKETING IN 2019

  • Posted by: ojulari
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HOW YOUR HOTEL BOOKINGS CAN INCREASE WITH VIDEO MARKETING IN 2019

Marketing your hotel encompasses a huge array of video marketing, skills, and strategies that hoteliers like you need to be aware of and also invest in if you want to succeed in optimising the success of your hotel business and attracting as many travellers as possible where they already spend their time (Digital media).

Hotel marketing, done well?  means potential guests will be impacted by your brand wherever and however they choose to plan and book their trip.

 

The modern path to meet potential guests is now so broad with online marketing, of which video marketing over the years has proven to be extremely effective in attracting social media users, giving them the vivid view of what to expect.

 

YOU HAVE TO PUT A LOT MORE FOCUS ON EXACTLY WHAT YOU’RE TRYING TO CATCH IN YOUR NET

In this article we will help you understand the full potential of video marketing and how your hotel can optimizing bookings with online conversions, with examples on how you take a major step forward this year and outshine your competitors, engaging prospective guests before your rivals get the chance.

 

There’s much to consider when developing a marketing plan for your hotel. The scope and opportunities are massive in our current millennium. What online channels should you prioritise? How do you optimise the tools you use? What content converts the most? How do you track and measure results to make adjustments? Who do you work with to help achieve your potential?

 

These are all very important questions to have in mind. However, before you reach this point there are two more valid decisions you have to consider

  1. Your brand tone and voice  
  2. Your target market

 

If you don’t know what voice to speak with, or who you want to show it to,  business is unlikely to boom. These two focus points will inform how you plan the rest of your hotel marketing strategies, and both are linked to each other. The brand’s tone and voice will ultimately impact the kind of guests you attract.

HOW VIDEO MARKETING STRATEGIES IMPROVES HOSPITALITY BUSINESS

 

Video marketing is something no one can deny in 2019, as digital media is now a part of everyday lives of travellers. People spend 70% of their time almost exclusively via smartphones surfing social media channels.

This makes it natural for this behaviour to flow over when they decide to go on a holiday or are required to take a business trip.

 

People now enjoy the pleasure and comfort of researching and booking travel on their mobile. Reports say that online bookings make up almost 60% of all bookings half of those who do book digitally do so from mobile advice.

 

Experts also tell hoteliers they must spend exclusively in creating videos because 66% of travellers watched travel-related videos before booking their trip and videos give potential customers a better sense of authenticity and trust. It’s an overwhelming number which indicates the risk you run if you aren’t employing video marketing strategy to attract and convert potential guests.

 

Of course, people watch, videos about their destinations, but imagine how effective a video with a hotel serene environment located at the same destination they are heading? Rather than pictures and explaining in test how serene your hotel is, watching a video will register in travellers sense of imagination and since they already know what to expect, they will be confident enough to make their bookings. Video marketing is fast becoming the order of the day, for instance, 85% of Facebook videos are viewed without sound, confusing right?  https://digiday.com/media/silent-world-facebook-video/

One of the reasons people embrace technology and any online resource is because it clarifies and accelerates their experience.

 

If you are a small hotel with a little budget? We at rushingtap can consult for you on how to manage your budget to meet a big audience. Running ad campaigns on social media is extremely underpriced when compared to the results it brings to the table. We can help you get started by diving into your customer relationship manager (CRM) and looking at the available data you have about your past customers and employ strategies on how to increase the numbers. As the campaign progresses and your data increases, we will use the process to build and increase your audiences. Then, research and create lookalike audiences that you can use to target new potential customers that converts while attracting their attention with video marketing. This strategy is guaranteed to increase your hotel bookings and awareness of your hospitality company.

 

These virtues should be the forefront of hospitality company when creating Ads for promotions or planning the year’s social media posts. The great thing about taking your hospitality business online is that there are so many different ways you can engage with travellers. Statistics have shown that a strong video marketing strategy is essential with an online presence.

 

With the presence of social media platforms, the potential for hospitality companies to be creative is much greater and enables them to connect with a lot more customers. It might be the only way to reach customers on the other side of the world or specific markets like in different time zones, which breaks the language barriers as they already resonate with the content of the video wherever and whenever they stumble on your Ads, this clarifies the former confusion of why 85% of videos watched on Facebook are viewed without sound.

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Video marketing

VIDEO MARKETING AND HOW IT APPLIES TO HOSPITALITY BUSINESS

  • Posted by: ojulari
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VIDEO MARKETING AND HOW IT APPLIES TO HOSPITALITY BUSINESS

There is no doubt the most important aspect of a business is sales, everything else comes after. This is a genuine point and can be applied to hospitality. We can tell you how, with video marketing.

 

Receiving room booking is the most important aspect of selling a hotel room.

 

The study conducted by http://Statisticbrain.com shows 65.4% of bookings are made online

( Source of information: https://www.quora.com/What-percentage-of-hotel-bookings-are-made-online)

This is tempting, right?

If you were to get that percentage of bookings online, I bet you would certainly want to make sure your online presence is on point. A major piece of the online booking optimization is your digital media presence, It’s not surprising so many hospitality businesses are scrambling to engage with online users.

So how do you achieve this? Read on to learn more.

HOW CAN YOU DIFFERENTIATE YOURSELF FROM THE CROWD

Hotels need to move with the trends in digital media. Gone are those days when people read texts to get pieces of information, and over the years, people have moved from image views to video views, which has now proven to be the order of the day, users want to see what you have to offer in seconds in other for them to choose you over your competition.

Let’s face it, digital media has taken over and long gone are the days of travel agents. Today’s travellers make their own comparative research without even leaving their beds. So if your hotel isn’t using the right strategy to grab online user’s attention, no wonder your bookings are few and far between. You need to be visible enough, flow with the trend as it changes. Trust is very important and  can be achieved with video views of your hotel to attract online users and leads, so people can get to know you better

The question is, how do you quickly attract attention and get them glued to your brand with video marketing?

Millennials don’t have time to read more about the services your hotel offers, its funny that in today’s world it’s not just millennials but all, people want to easily watch videos of your hotel’s exterior, interiors, menu, and previous guests video testimonials, the location and all that. This theory applies to all the 2.3 billion smartphones users. An effective hotel social media platform will have informative videos of the hotel services, to attract visitors and gain trust to acquire bookings.

EMPLOYING VIDEO WITH EMAIL MARKETING

Video emails are highly recommended to follow up on previous guests, at rushing tap we help businesses create videos that resonate with their audience and amaze them. It’s worth the cost, videos are viewable on any device, and your guests will love getting them. You can welcome first-time guests as well, to show them a little about the property, or even just to remind them about their experience at your hotel.

Storytelling With Video Marketing

Storytelling is an important aspect of hotel marketing and by using a video storytelling approach in your hotel marketing strategy, you can relate contents in an interesting and easy to view manner without stressing your audience, showing them all they need to know about your hotel and why they should choose you over your competition.

Hotels are moving away from boring, standardized texts towards the use of interesting videos with captivating and compelling narratives, more fitting to today’s multi-device multi-channel universe.

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WordPress Resources at SiteGround

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