HOW YOUR HOTEL BOOKINGS CAN INCREASE WITH VIDEO MARKETING IN 2019
Marketing your hotel encompasses a huge array of video marketing, skills, and strategies that hoteliers like you need to be aware of and also invest in if you want to succeed in optimising the success of your hotel business and attracting as many travellers as possible where they already spend their time (Digital media).
Hotel marketing, done well? means potential guests will be impacted by your brand wherever and however they choose to plan and book their trip.
The modern path to meet potential guests is now so broad with online marketing, of which video marketing over the years has proven to be extremely effective in attracting social media users, giving them the vivid view of what to expect.
YOU HAVE TO PUT A LOT MORE FOCUS ON EXACTLY WHAT YOU’RE TRYING TO CATCH IN YOUR NET
In this article we will help you understand the full potential of video marketing and how your hotel can optimizing bookings with online conversions, with examples on how you take a major step forward this year and outshine your competitors, engaging prospective guests before your rivals get the chance.
There’s much to consider when developing a marketing plan for your hotel. The scope and opportunities are massive in our current millennium. What online channels should you prioritise? How do you optimise the tools you use? What content converts the most? How do you track and measure results to make adjustments? Who do you work with to help achieve your potential?
These are all very important questions to have in mind. However, before you reach this point there are two more valid decisions you have to consider
- Your brand tone and voice
- Your target market
If you don’t know what voice to speak with, or who you want to show it to, business is unlikely to boom. These two focus points will inform how you plan the rest of your hotel marketing strategies, and both are linked to each other. The brand’s tone and voice will ultimately impact the kind of guests you attract.
HOW VIDEO MARKETING STRATEGIES IMPROVES HOSPITALITY BUSINESS
Video marketing is something no one can deny in 2019, as digital media is now a part of everyday lives of travellers. People spend 70% of their time almost exclusively via smartphones surfing social media channels.
This makes it natural for this behaviour to flow over when they decide to go on a holiday or are required to take a business trip.
People now enjoy the pleasure and comfort of researching and booking travel on their mobile. Reports say that online bookings make up almost 60% of all bookings half of those who do book digitally do so from mobile advice.
Experts also tell hoteliers they must spend exclusively in creating videos because 66% of travellers watched travel-related videos before booking their trip and videos give potential customers a better sense of authenticity and trust. It’s an overwhelming number which indicates the risk you run if you aren’t employing video marketing strategy to attract and convert potential guests.
Of course, people watch, videos about their destinations, but imagine how effective a video with a hotel serene environment located at the same destination they are heading? Rather than pictures and explaining in test how serene your hotel is, watching a video will register in travellers sense of imagination and since they already know what to expect, they will be confident enough to make their bookings. Video marketing is fast becoming the order of the day, for instance, 85% of Facebook videos are viewed without sound, confusing right? https://digiday.com/media/silent-world-facebook-video/
One of the reasons people embrace technology and any online resource is because it clarifies and accelerates their experience.
If you are a small hotel with a little budget? We at rushingtap can consult for you on how to manage your budget to meet a big audience. Running ad campaigns on social media is extremely underpriced when compared to the results it brings to the table. We can help you get started by diving into your customer relationship manager (CRM) and looking at the available data you have about your past customers and employ strategies on how to increase the numbers. As the campaign progresses and your data increases, we will use the process to build and increase your audiences. Then, research and create lookalike audiences that you can use to target new potential customers that converts while attracting their attention with video marketing. This strategy is guaranteed to increase your hotel bookings and awareness of your hospitality company.
These virtues should be the forefront of hospitality company when creating Ads for promotions or planning the year’s social media posts. The great thing about taking your hospitality business online is that there are so many different ways you can engage with travellers. Statistics have shown that a strong video marketing strategy is essential with an online presence.
With the presence of social media platforms, the potential for hospitality companies to be creative is much greater and enables them to connect with a lot more customers. It might be the only way to reach customers on the other side of the world or specific markets like in different time zones, which breaks the language barriers as they already resonate with the content of the video wherever and whenever they stumble on your Ads, this clarifies the former confusion of why 85% of videos watched on Facebook are viewed without sound.
