How to Set Up and Optimize your Google My Business Listing

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How to Set Up and Optimize your Google My Business Listing

If you’re reading this, I’m sure you have been presented with local businesses after searching for certain products and/or services. This is called a Google My Business (GMB) Listing and believe it or not, it has helped millions of local businesses all over the world get new customers for FREE.

How can I get my business listed?

To create a GMB listing, go to Google My Business and sign in to your Google account using your business email.

Type in the name of your business or select the appropriate entry from the drop down list of suggestions that will appear as you type. Enter your business address or choose a service area and decide if you want your business location to appear on Google Maps. Choose a business category, then enter a phone number or website URL for your business and click Finish.

If your business already has a listing that you did not create, you will need to claim the listing to make sure that all the information is accurate and that only you or your designated representatives have the ability to make changes to the listing.

After you have created or claimed a GMB listing, you will need to verify your Google My Business listing via mail, email, phone, or in the Google Search Console. By verifying your business location (or locations), you increase your chances of appearing in local search results for your area.

You’re done! Now you need to optimize your listing.

How to optimize your GMB listing.

  1. Enter accurate, complete information about your business.

    Don’t try to be funny when creating your listing. Be transparent, accurate and honest with ALL your information, including your products and services.

  2. Images and videos make your listing more engaging.

    Adding photos to your Google My Business page not only makes your listing look better, it gives viewers a better idea what they can expect when they visit your location.  Once you have a basic GMB page, add photos to your business listing, including a cover photo, your company logo, and multiple photos and videos that show potential customers what your business has to offer.

  3. Send welcome offers to people who begin following your GMB page.

    Google My Business gives you the option of being notified when you get new business followers—people who click a Follow button to receive the latest news about your business—and lets you create welcome offers to encourage them to visit your location or website to take advantage of a special deal or discount.

  4. Encourage and manage customer reviews.

    Reviews give you the true perception from customers of your business. You can request reviews from customers using a short URL for your business. Once reviews are posted, thank the customer and record their feedback for further action.

  5. Make use of Google Posts.

    Google Posts provide useful information, promote sales and special events, and engage with your customers through videos and photos. Once created, Google Posts will immediately display in both Google search and maps results on both desktop and mobile, and will stay visible for 7 days.

  6. Chat with customers.

    Google My Business now lets mobile users send you messages directly from your GMB listing. You’ll receive a notification when you receive a new message, and you can create a customized welcome message to be sent automatically to anyone that sends you a message. You must use the Google My Business app to see and respond to messages (available on Android and iOS).

There you have it! Now take charge of your business and get those online customers or you can let us take away the technicalities and stress of setting up your Google My Business. Click here to get started! You can also watch the video below if long reads aren’t your thing.