A Guide To Making A Storyboard For Your Marketing Videos

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Creating a great video takes a lot of brainstorming and planning. You want to be able to visualise your videos and the flow of the story. This is where a storyboard comes into a play.

A storyboard is basically an illustration or representation of your video content. It maps out every scene and shot in your video. It can be in the form of detailed drawings or simple, basic sketches. Workflow is improved by creating a storyboard for your video because every party involved is able to understand what goes into the video and what needs to be done to make the ideas or story come to life.

So, now that you understand what a storyboard is and why it’s important, here is a 4-step guide to help you create a great storyboard for your marketing video.



Map Out A Timeline For Your Video


Map out a timeline for your video content before creating your storyboard

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Setting out a timeline for your marketing video is the first step in making a storyboard. It is very key as it helps you organise your video content and avoid any mistakes when shooting or creating the video. Take the time to go through the content of your video and map out the story flow and the order the scenes appear in before going ahead with your storyboard.


Highlight The Major Scenes in Your Video


Highlight the major scenes in your video that will captivate your audience

(Photo: Pexels)

The purpose of your storyboard is not to show every single part or scene in your video. In your storyboard, you want to highlight the key scenes in your video and the most important parts that are designed to captivate your audience. This also helps you map out how you’re going to tell your story.


Write The Script


Write the script for your story

(Photo: Pexels)

Once you’ve mapped out a timeline and identified the major scenes in your marketing video, the next step is to write the script. This is a very important step for making a great video because it’s literally what you use to tell your story. Take the time out to write your script before creating your storyboard as this will help you draw out your storyboard perfectly.


Bring Your Storyboard To Life


Bring your storyboard to life with a trial run

(Photo: Pexels)

The last and very important part of your storyboard creation process is doing a trial run. At this stage, you’ve completed your storyboard and you feel like you’re ready to go ahead with shooting your video. But before doing this, you need to actually see how your storyboard will play out in real life. This will help you establish how well your storyboard works and then you can make any necessary revisions or edits to ensure that the final product is absolutely perfect.


Creating a storyboard prior to making your marketing video can be the difference between a mediocre video and a great video that appeals to your audience. Making one for the first time that incorporates all parts or elements of your video can be quite difficult but that’s where we come in. We can help you with everything from making a storyboard to creating the perfect video. Click here to book a free consultation with us!

Learn more about how to create engaging content for your marketing video.