The key to getting real, measurable results from your video marketing strategy is to create great quality videos with catchy, relatable content.
This not only passes your message across effectively but also speaks to your audience in a way that they’re able to connect with your brand. It can be challenging to figure out what type of videos are the best for your business or how exactly to create catchy video content that is equal parts engaging and educative.
So, here are three ways you can create amazing marketing videos for your business:
Feature People In Your Videos To Foster Better Connections
People love to see other human faces. Research shows that our brains respond better to faces than objects or places. Using people in your marketing videos helps your audience relate better with your videos. This is because they’re able to experience your brand from the viewpoint of another human being who is just like them. Your viewers are therefore more likely to trust the accuracy of your content. Featuring people in your videos also makes them more entertaining. It enables you to better pass your message across through stories, human experiences and interactions with your brand or business.
Use Humour To Entertain Your Viewers
A study by Barry and Graca found that consumers generally prefer humorous videos to more serious ones. The best way to entertain people is to make them laugh. This draws people in and encourages them to share your videos which boosts viewership and engagement. It also drives people to search for more of your content which is great for your business. An important thing to note about using humour in your videos is knowing how to use it responsibly. It should be inoffensive, it should suit the tastes of your target market and it should be relatable.
Include Captions In Your Videos To Capture Your Audience’s Attention
Fun, creative captions are a great added benefit to videos because they capture the audience’s attention. This means people are more likely to stay tuned in. Your viewers are also better able to enjoy your video content regardless of wherever they are. For example, they might be in an environment where they’re not able to have the sound on. Captions also make your videos more accessible to viewers who are deaf or hard of hearing. Therefore, it’s easy for everyone to enjoy your videos and in turn, this boosts engagement.
An entertaining and engaging video is always sure to attract a larger audience and boost your brand engagement. There’s certainly an art to perfecting this and making sure you’re putting out the best content. As experts in video marketing, we have mastered this art and we can help you create the perfect videos that will grow your business. Book a free video marketing consultation with us today!
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