It’s the digital age and frankly, when it comes to online and social media marketing, you need more than just detailed text and appealing images. Growing your business with video marketing is a better way to engage your audience.
Videos are very important in marketing. They are more entertaining and engaging than text and images, they boost conversion, they build trust and they also encourage social shares. Essentially, if you want to ensure you are getting the most out of your marketing efforts and achieving your marketing and business goals, you need to make use of video marketing.
Here are three tips to help you grow your business with video marketing:
Use Videos To Tell A Story About Your Brand
We always hear about how important storytelling is when it comes to content marketing. The great thing about a video is that it’s the best tool for telling your brand story. With video, the possibilities are endless. You can make use of characters, places and even animation to tell your story. The purpose or essence of your brand and how it can benefit or add value to the lives of your viewers and consumers. A video pulls your audience in by telling a story that elicits emotions and feelings in them and gets them to feel a connection to your brand. In turn, the desire to work with your brand is created.
Use Videos To Educate Your Audience On Your Products And Services
Besides telling your brand story, you need to educate your audience on your products and services. Statistics show that people remember 95% of the content in videos. They are also more engaging and entertaining so consumers would spend more time watching a video than reading a lengthy text. Videos can be used to show your products, describe their benefits and what they’re used for. The ingredients that go into your products, the side effects, directions for use, the services you have on offer, and so much more. This will make sure your audience is fully informed and more likely to purchase your product or service.
Use Videos For Contests and Giveaways
A contest or giveaway is always a great marketing tool because it gets your audience to interact more with your brand. Since they get a benefit or reward from doing so, this boosts your brand awareness and engagement. A video is a great way to announce a contest or giveaway. You can explain what the contest is about, the rules of participation, and the rewards your viewers can get for participating. These types of videos also encourage more social shares if done right, which increases engagement.
Video marketing should always be a part of your general marketing strategy for your business. It can be overwhelming to handle it all on your own and get it right. Let’s give you a video marketing strategy that will take your business to greater heights. Click here to book a free consultation and get started today!