VIDEO MARKETING AND HOW IT APPLIES TO HOSPITALITY BUSINESS
There is no doubt the most important aspect of a business is sales, everything else comes after. This is a genuine point and can be applied to hospitality. We can tell you how, with video marketing.
Receiving room booking is the most important aspect of selling a hotel room.
The study conducted by http://Statisticbrain.com shows 65.4% of bookings are made online
( Source of information: https://www.quora.com/What-percentage-of-hotel-bookings-are-made-online)
This is tempting, right?
If you were to get that percentage of bookings online, I bet you would certainly want to make sure your online presence is on point. A major piece of the online booking optimization is your digital media presence, It’s not surprising so many hospitality businesses are scrambling to engage with online users.
So how do you achieve this? Read on to learn more.
HOW CAN YOU DIFFERENTIATE YOURSELF FROM THE CROWD
Hotels need to move with the trends in digital media. Gone are those days when people read texts to get pieces of information, and over the years, people have moved from image views to video views, which has now proven to be the order of the day, users want to see what you have to offer in seconds in other for them to choose you over your competition.
Let’s face it, digital media has taken over and long gone are the days of travel agents. Today’s travellers make their own comparative research without even leaving their beds. So if your hotel isn’t using the right strategy to grab online user’s attention, no wonder your bookings are few and far between. You need to be visible enough, flow with the trend as it changes. Trust is very important and can be achieved with video views of your hotel to attract online users and leads, so people can get to know you better
The question is, how do you quickly attract attention and get them glued to your brand with video marketing?
Millennials don’t have time to read more about the services your hotel offers, its funny that in today’s world it’s not just millennials but all, people want to easily watch videos of your hotel’s exterior, interiors, menu, and previous guests video testimonials, the location and all that. This theory applies to all the 2.3 billion smartphones users. An effective hotel social media platform will have informative videos of the hotel services, to attract visitors and gain trust to acquire bookings.
EMPLOYING VIDEO WITH EMAIL MARKETING
Video emails are highly recommended to follow up on previous guests, at rushing tap we help businesses create videos that resonate with their audience and amaze them. It’s worth the cost, videos are viewable on any device, and your guests will love getting them. You can welcome first-time guests as well, to show them a little about the property, or even just to remind them about their experience at your hotel.
Storytelling With Video Marketing
Storytelling is an important aspect of hotel marketing and by using a video storytelling approach in your hotel marketing strategy, you can relate contents in an interesting and easy to view manner without stressing your audience, showing them all they need to know about your hotel and why they should choose you over your competition.
Hotels are moving away from boring, standardized texts towards the use of interesting videos with captivating and compelling narratives, more fitting to today’s multi-device multi-channel universe.